Prada Handbags
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Prada is an Italian fashion company with retail outlets worldwide.
The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada.
In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother,
and led the company's expansion into couture.
Prada's first "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989.
In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line
aimed at a younger audience, in 1992.
The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes
earthy colors and a less haute couture look, evoking an overall more bohemian style. In its advertising campaigns,
waif-like models in "home photo" poses further the look.
Miu Miu clothing is often simple, and evokes a
continual image of high-end vintage items. It was followed by the Prada Sport collection, which featured tennis shoes.
Prada won a Council of Fashion Designers of America International Award for accessories in 1993.
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