Using
Year-Round Holidays to Market Your Business
As we
all know, people/companies need to see your
name at least 7 times before they begin to
trust you, and consider using your
services/products.
Today, we'll go over lesser-known, and some
well-known holidays you can use to keep your
name out there in front of your
clients/prospects.
You don't need to do every single one of the
ideas presented here today, but you need to
remember to do something on a regular basis,
so your clients know you are there for them.
And while it's nice to send goodies once in a
while, less expensive items, like magnets,
seed packets, postcards, letter openers, etc.,
will be sufficient most of the time.
January
January 1 / New Years Day: If you didn't
send a Thanksgiving or Christmas gift, this is
another opportunity to send one. If you did,
you can send a small attention, or even a card
saying: We've been so happy to have you as a
customer this past year. Here is to continued
success in the New Year!
January 13 / Make
Your Dream Come True Day: We can make your
dreams (describe them here, relating to what
you offer) come true.
February
February 14 / Valentine's Day: Send a
heart shaped chocolate, candle, cookie, etc.,
with a note saying "We love our
customers", or, "We would love to
have you as a client", or "You are
the heart and soul of our business".
This, again, is an unexpected gesture that
will leave an impact.
February 17 / Random Acts of Kindness Day:
Another great day to do something unexpected
for your clients. Just take half of the day,
and stop by your client's places with
something they wanted but couldn't afford, or
something they expressed an interest in, but
couldn't find the time to do.
March
March 3 / I want You to be Happy Day:
Call your clients and ask if there is anything
that you offer, that will make them happy that
day.
March 9 / Employee Appreciation Day
April
April 16 / Stress Awareness Day: Again,
here you can send a single bag of tea or
coffee, or a candle, with a note: "Take a
few minutes to relax and enjoy a cup of
tea/coffee on us".
April 24 / Admin Professionals Day: Do
something special for the Administrative
assistant of your client: after all, she is
the one who will remind him/her to give you a
call, or that you have an appt., etc. It's
good to be friends with the gate keeper.
May
May 3 / Plant a Flower Day: Great
opportunity to have your clients remember you
for a long time. Offer to plant a flower in
their front yard, or, if not, take a potted
plant and suggest they plant it after they
enjoy it at the office.
June
June 18 / International Panic Day:
Visit if you can, but if not, you can send a
card/postcard saying: Don't panic! We'll be
here for your, whenever you need us!
July
In July, you can do a "Christmas in
July" theme, or even give your annual
gift at this time: no one will expect it, and
it will stick in their minds for a long time.
It will also show your thinking out of the box
capabilities, so important to so many of the
businesses out there
August
August 15 / National Relaxation Day:
Send some candles, or a container with bath
salts to women, or a coffee mug with coffee
and biscotti to men, with a note saying:
"ABC Company wishes you a happy relaxing
day".
September
September 10 / Swap Ideas Day: This is
a great opportunity to get your clients
involved in your business.
Offer to swap ideas for your businesses: you
suggest things to them and they, in return, do
the same.
They will appreciate your interest in their
opinion, and wanting to help, and you can both
come out winners, while you build
relationships.
September 21 / World Gratitude Day:
"We are grateful for your continued
patronage/support".
October
October 16 / Boss’s Day
October 31 / Halloween: send a note:
"Don’t let (whatever problem you can
help with) scare you! We are here for your any
time you need us" attached to a small
scarecrow, or other Halloween item
November
November 10 / Forget-Me-Not Day: Send a
pack of Forget-Me-Not seeds with a message to
that effect.
November 15 / Peace Day:
November 28 /Thanksgiving Day: This is
the best day to thank your customers for their
business.
If you send an annual gift at Christmas, I
suggest you do it at Thanksgiving: it will not
get lost in with everyone else's gift at
Christmas.
What gifts are appropriate? It depends on your
budget (usually, I recommend 3% of the annual
business someone did with you), your clients,
the type of business you run, etc.
Please, please, don’t send promotional items
at this time, unless it's just one small item
included into a bigger gift, like a gift
basket. This is not the time to advertise:
it's just to thank your clients for doing
business with you.
December
December 25 / Christmas Day: Just send
a card at this time
Adriana Copaceanu of
Gift Basket Exchange
helps gift professionals grow their business.
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