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Summer Extravaganza
We all like a bargain, and summer is the perfect time to make
someone happy.
I am making room for all the new products I'll be ordering in
Nashville, and giving you a 20% - 50% off selected items.
I have limited quantities of these
products, and the offer will end as soon as the stock is
depleted..
Call Now to Order!
Hot
Offers Here...
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Welcome!
Thanks to all of you who emailed me your wish list. As
you are reading this issue of Gift News, I am walking
the isles of the Holiday Trade Show and thinking of you
and your wishes.
I can't wait to get back and share with you all the
wonderful things I find!
Now, as you probably noticed, I've decided to stop
sending the middle of the month newsletter, as I think a
monthly format will better respect your time. If you
have any comments or suggestions, please don't hesitate
to email
me.
Don't forget to take time for yourself this summer.
Wishing you a great August,
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Here
are suggestions of creative ideas to put on your card
for a couple on their wedding day:
-Thank you for sharing this moment with us. May this be
the first day of a new life full of joy, happiness, and
prosperity.
-I heard you've tied the knot. Congratulations!
-I am so happy for the two of you: may your life
together be all you ever dreamed and more!
-May your good fortunes follow you as the years unfold
to fill your lives with all the happiness that they can
hold! Congratulations!
-There's a beautiful future ahead of you and you're
wished a lifetime of happiness together.
Congratulations!
Find
a wedding gift here....
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- The "Permission Tree" Lets You Branch
Out to Customers
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The
following article is reprinted with permission from Dana
Blakenhorn, e-commerce author and creator of
www.a-clue.com.
In chatting with a friend about a client, I suggested
using the concept of Permission Marketing. Permission
Marketing is really like building a relationship. There
are many levels, and you need to approach each level
differently.
For instance, what if someone has been on your website
and filled out your form but hasn't tried out your
service? People like this are solid prospects with some
knowledge of what you offer. It's your responsibility to
build the relationship.
Thus the "Permission Tree", which fills out
the branches of Permission Marketing for the Internet
Age. The lowest branch of the Permission Tree is an
e-mail address. If you get someone's phone number, you
have more marketing permission. If you get their
address, you have still more permission. You may not
have an order, yet you may be much closer to an order
than before. So why aren't you providing incentives,
gifts and attention to this person as you try and gain
this information?
Depending on what you are selling, you may need even
more information than this to get transaction permission
(the sale). At some point in the process you will want
to know about elements of their lifestyle that relate to
your business.
But here's the point. You should be willing to pay for
this information. You can pay for it with a handwritten
note answering a question, you can pay with it using
credit points or you can pay for it using discounts. You
don't necessarily have to pay with cash. You can pay
with attention. Someone who is actively reading your
e-mails is a much better prospect than someone who just
comes in off the street, or someone who merely accepts
your e-mails stoically and doesn't call the spam police.
Now here's the pay-off. Your customer database must be
able to map all these layers of permission and all your
customer contacts. Your e-mail must be able to deliver a
custom (or semi-custom) product to each prospect in the
database, based on how much permission you have. And
your sales efforts should always be geared to increasing
the level of permission you have with each contact. If
you have permission to pitch one product line, get
permission to pitch others. If you have transaction
permission, get permission to give them regular offers.
One more point: audit everything. Be sure to audit your
e-mail lists to prove something to your customer - that
you care about them. Treat them as a loving partner and
only then will they love you back.
Gift
Ideas for Your Best Clients...
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August
1, Raspberry Pie Day
August 5, Mustard Seed Day
August 1, Truck Drivers Day
August 21, Sit Back And Relax Day
August 22, Eat a Peach Day
August 29, Lemon Juice Day
August 31, Eat Outside Day
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Gift Baskets *
Wedding Anniversary Gifts * Free Printable Baby Shower Games
* Mother's Day Gifts * Administrative
Professionals Day * All
Occasion Gifts *
Birkenstock Shoes *
Harley Davidson Boots *
Running Shoes *
Wedding Shoes *Timberland
Boots & Shoes * Teva Shoes *
Teva Sandals *
Rockport Shoes *
New Balance Shoes *
Naturalizer Shoes *
Etnies Shoes * DC Shoes
* Converse G-Unit Shoes * Ugg Boots
*
Designer Handbags * Digital Camera *
Fruits Basket *Baby
Gifts and Gift Baskets * Baby
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& Scented Gifts * Birthday
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Baskets * Children's
Gifts and Gift Baskets * Corporate
Gifts and Gift Baskets *
Christmas
Gifts *
Christmas
Gift Baskets* Get
Well Gifts and Gift Baskets *
Gifts
for Him * Gifts
for Her * New
Home Gifts * Romantic
Gifts and Gift Baskets * Barbie Dolls, Games, Dollhouses, Videos, Video
Cameras* Gift Shop & Gift Basket
Directories & Search Engines * Cowboy Boots * Ecco Shoes
* The Nightmare Before Christmas
* Handbags * Oakley
Sunglasses * Maui Jim Sunglasses *
Revo Sunglasses *
Chanel Sunglasses *
Ray Ban Sunglasses *
Spy Sunglasses *
Gucci Sunglasses * Smith Sunglasses
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