ABC Gifts and Baskets
Gift News
  News From ABC Gifts and Baskets March 2003  

 

in this issue

Gift Giving 101

How People Buy Things

Trendsetter Contest

Holiday Calendar





Doctor's Day is March 30th

For all the hours spent trying to help others, your doctor deserves a prescription for Pure Enjoyment!

>From white chocolate aspirin, to Dr. Feelgood's Snack Mix, I've got the perfect medicine for making your doctor feel appreciated.

And to help you appreciate your doctor, I am offering You, a Sweet Remedies chocolate kit with every order placed by the end of the day on Monday, March 10th, 2003.

Mention code "Sweet" at check out, and I'll add your chocolate.

DON'T DELAY another minute ... order now!

Doctor's Day Gift Ideas

   Welcome!
A special welcome to all of our subscribers. Gift News is a FREE newsletter published by ABC Gifts and Baskets, designed to keep you, our valued customers, informed.

In each issue you will find insightful articles, important holiday information, new products and services, as well as special offers to save you money.

If you like our email newsletter, please forward it to one or two of your friends?

 
 
 
  • Gift Giving 101

   Do you have trouble thinking up messages to go with your gift? For the next few months I'll give suggestions of some creative ideas to put on your card.

Today I'll suggest "Thank you" messages, and here they are:

-Thank you for being you!
-Sending love along with a thankful heart.
-You have a special way of making the world a better place.
-Even if every flower in the world had a voice...I couldn't send as many as it would take to say thanks enough!
-Thanks - you really made a difference.
-Thank you just isn't enough! You're the best!
-Thank you for all you do - you are a true friend.
-I couldn't have done it without you. Thank you.

Here is a very delicious "Thank you" gift.

 
  • How People Buy Things
   The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed.

The Internet also offers us new tools to succeed. Email makes communications instant whether across the street or across the globe. Websites act as virtual storefronts, allowing us to stay open 24/7. Newsletters educate and even give us an occasional smile.

Yet time has taught us that there is much more to success than simply having a web site or using these tools. Time has taught us that the fundamentals of selling haven't changed, even if the tools are state of the art.

While these new tools may change the WAY people buy, it hasn't really changed WHY people buy. Here are three factors that will help you approach people in a way that persuades them to buy from YOU.

1. People aren't ON the Internet. They ARE the Internet. The same rules that apply at a Gap store should apply to your store. Is your site courteous and inviting? Does your site say in clear terms that you know your stuff and that people will get smart answers? Give yourself a checkup today.

2. People buy online just like they buy offline. If they are buying an impulse item, they'll click thru and spend a buck. If it's a bigger ticket item, they'll shop around. Which are you selling? Is the look of your site appropriate to what you are selling? I don't want to buy designer chewing gum and I won't bank at a site that looks like it should be selling gum. Would you? I want to buy the stuff I usually buy, but I don't want to leave home to do it. Are YOU meeting my need?

3. People buy what they need, when they need it and can afford it. The key is to give people information that connects with what they need. The good news is that people need the same things they have always needed. Which of us doesn't long for more time, more money, better relationships with family and friends? The more your message is aligned with these needs, the better you will do.

The world is a big place and it doesn't turn on a dime. People will still buy cars just before vacation time and do most of their Christmas shopping about 10 minutes before midnight on Christmas Eve. Don't buck the trend. Understand and USE people's existing buying habits to your advantage, and kick your online efforts into high gear.


Create your own gift here...

 
  • Holiday Calendar
   March 16, Everything You Do Say Is Right Day

March 20, Proposal Day

March 22, National Goof-off Day

March 26, Make Up Your Own Holiday Day

March 29, Festival of Smoke & Mirrors Day

March 30, I AM IN CONTROL Day


Designer Perfumes

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